Psychology

Squaring the Strange # 148 – Steak-Umms and the 2001 Monkey Man Panic!

For this episode we are joined by a surprise guest, the critical thinker behind the Steak-Umms popular brand voice (aka Nathan Allebach), who talks to us about targeting misinformation as a PR strategy, managing viral posts, and the brand's recent dustup with Neil...

Roots Of—And Responses To—COVID-19 Vaccination Hesitancy

My new blog examines some myths about, and ways to address, covid vaccine hesitancy. From concerns about efficacy to the "Dirty Dozen" social media anti-vaxxers, the first step is understanding the problem; the second step is knowing your audience.   As the...