Four years ago this week, ‘Wonder Woman‘ was released and became a blockbuster hit. As part of a publicity stunt, the Alamo theater chain announced that it would hold “Women-only Wonder Woman screenings,” as it did with “Clowns-only ‘It’ screenings.” It was a hoax and neither happened, but the publicity was huge–until Alamo ran afoul of the law and had to apologize. Here’s the fascinating inside story of what happened.

You can read the full story HERE!