For this episode we are joined by a surprise guest, the critical thinker behind the Steak-Umms popular brand voice (aka Nathan Allebach), who talks to us about targeting misinformation as a PR strategy, managing viral posts, and the brand’s recent dustup with Neil deGrasse Tyson. Then I bring us back in time twenty years to a hot Indian summer in New Delhi, where reports of a mysterious and malevolent Monkey Man sent residents into a panic. Police and local skeptics were mobilized to combat this phantom in very different ways, as rewards, injuries, vigilante groups and media reports fueled public fear.  

You can listen to it HERE!