It's been a year since Boko Haram abducted 300 girls in Nigeria, and not only do they remain missing but the group is stronger than ever and has abducted even more children. I take no pleasure in noting that the wildly popular "Bring Back Our Girls" campaign was a complete and unqualified failure. Officials admit that it's unlikely they will ever be recovered. Real effectiveness requires more than sharing hashtags on social media. Here's my analysis of why the effort to find the girls (and stop Boko Haram) failed. My look at what went wrong is HERE.