My Article on Ads in New James Bond film on Yahoo News

by | Nov 26, 2012 | Media Literacy, News, Psychology, Research | 0 comments

Advertisers spent tens of millions of dollars for the chance to be in the new Bond film Skyfall. But is it worth it? After all, just because James Bond is seen driving a particular type of car, or drinking a particular brand of beer doesn’t mean that audiences will rush from theaters to buy that car and that beer. Read the piece HERE.


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