Below is an excerpt:
I really did not want to read the book this article is about. I know that will likely give away the tone of this overall piece, but it’s just my honest reaction. When I saw the first announcements on social media that semi-celebrity Zak Bagans was releasing a new book titled Ghost Hunting for Dummies, I immediately groaned, deciding I’d pass on reviewing it. I’ve amassed quite a collection of “How to Ghost Hunt” type books since the 1990s, and I didn’t see any possibility of Bagans offering anything new—especially given his spotless track record of completely failing to find good evidence of ghosts during his decade-plus on television. At the time, I had no idea how right I’d be about that.
A close friend and colleague, Mellanie Ramsey, mentioned she was going to review the book on a podcast. After a brief conversation, she urged me to read it and participate in the podcast. I reluctantly agreed, placing an Amazon order and receiving my copy of Ghost Hunting for Dummies two days later. The book is over 400 pages and published by John Wiley & Sons, Inc., under the For Dummies brand, which boasts over 2,400 titles (Wiley 2020a). The “Dummies” books are meant to “transform the hard-to-understand into easy-to-use,” according to the company’s website (Wiley 2020b).
My first impression comes from the front cover, which I found to be an overall poor design compared to the Dummies format I was used to seeing: the slanted title, a pronounced and stylized Dummies logo, and either a character with a triangle-shaped head or a photo representing the content of the book. The cover of Ghost Hunting features the title printed straight across with a much smaller and less stylized version of the Dummies logo. The word for is so small that when I showed the book to my wife, she asked “Why did you buy a book called ‘Ghost Hunting Dummies’?” The cover also features a photograph of a basement stairway and door, along with an odd photograph of Bagans with his right hand extended toward the camera, like he’s reaching out to take your money. Overall, it’s just not an attractive cover.
Inside the book, the first thing I noticed was a lack of references; there are no citations or references listed anywhere and no bibliography at the end of the book. For me, this is a red flag; references tell us where the author obtained their information, quotes, study results, and so on. When a book is supposed to be educating you on a specific topic (or in this case, multiple topics), I expect to know the source material from which the information came. However, because this is the first book from the Dummies brand that I’ve purchased, I wasn’t sure if the lack of a bibliography was the standard format. I headed over to my local Barnes & Noble store and flipped through more than forty different Dummies titles, none of which contained references. I also noticed that all of the titles I checked, from Medical Terminology to 3D Printing, were copyrighted by Wiley Publishing/John Wiley & Sons. Ghost Hunting for Dummies is instead copyrighted by Zak Bagans.
There are several indications this book was rushed into publication for the 2019 holiday season. Chief among them are the extensive number of errors: typos, misspellings, repeated words, and missing words are littered throughout the pages. Another indication of premature release comes from the lack of the classic Dummies icons. On page 2, it’s explained that “Throughout the margins of this book are small images, known as icons. These icons mark important tidbits of information” (Bagans 2020). We are presented with four icons: the Tip (a lightbulb), the Remember (hand with string tied around one finger), the Warning (triangle with exclamation point inside), and the “Zak Says” (Zak’s face), which “Highlights my [Zak’s] words of wisdom or personal experiences” (Bagans 2020, 3). Over the 426 pages, there are only thirteen icons to be found throughout: five Tips, four Remembers, three Warnings, and one “Zak Says.” I guess Bagans didn’t have much wisdom to impart upon his readers.
Throughout much of the book, Bagans displays a strong bias against skeptics and scientists, even going as far as to claim to understand scientific concepts better than actual scientists. For example, while relating why he believes human consciousness can exist outside of the body, Bagans mentions Albert Einstein’s well-known quote, “Energy cannot be created or destroyed; it can only be changed from one form to another.” Bagans follows this with, “it’s baffling why this concept is so easy to understand for a paranormal investigator but not for a mainstream scientist” (Bagans 2020, 108). It’s actually mainstream scientists who understand this and Bagans who’s confused. The answer is very simple. Ben Radford addressed this common mistake in his March/April 2012 Skeptical Inquirer column “Do Einstein’s Laws Endorse Ghosts?”: