There’s a natural—almost Pavlovian—tendency to follow the news closely, especially during times of emergency such as wars, terrorism, and natural disasters. People are understandably desperate for information to keep their friends and family safe, and part of that is being informed about what’s going on.
News and social media are awash with information about the COVID-19 pandemic. But not all the information is equally valid, useful, or important. Much of what’s shared on social media about COVID-19 is false, misleading, or speculative. That’s why it’s important to get information from reputable sources such as the Center for Inquiry (CFI), not random YouTube videos, health bloggers, conspiracy theorists, and so on.
It’s easy to become overwhelmed, and science-informed laypeople are likely suffering this information overload keenly, as we absorb the firehose of information from a wide variety of sources: from the White House to the CDC, and from conspiracy cranks to Goop contributors. It’s a never ending stream—often a flood—of information, and those charged with trying to sort it out are quickly inundated. As important as news is, there is such a thing as medical TMI.
We have a Goldilocks situation when it comes to COVID-19 material. There’s too little, too much, and just the right amount of information about the COVID-19 virus in the news and social media. This sounds paradoxical until we break down each type of information.
Types of COVID-19 Information
In thinking about the COVID-19 outbreak and the deluge of opinion, rumor, and news out there, it’s helpful to parse out the different types of information.
1) Information that’s true
This includes the most important, practical information—how to avoid it: Wash your hands, avoid crowds, don’t touch your face, sanitize surfaces, and so on. This type of information has been proven accurate and consistent since the outbreak began. This is of course the smallest category of information: mundane but vital.
2) Information that’s false
Information that’s false includes a wide variety of rumors, miracle cures, misinformation, and so on. The Center for Inquiry’s COVID-19 Resource Center has been set up precisely to help journalists and the public debunk this false information. The problem is made worse by the fact that Russian disinformation organizations—which have a long and proven history of sowing false and misleading information in social media around the world, and particularly in the United States—have seized on the COVID-19.
As CNN reported recently, “Russian state media and pro-Kremlin outlets are waging a disinformation campaign about the coronavirus pandemic to sow ‘panic and fear’ in the West, EU officials have warned. … The European Union’s External Action Service, which researches and combats disinformation online, said in an internal report that since January 22 it had recorded nearly 80 cases of disinformation about the COVID-19 outbreak linked to pro-Kremlin media. ‘The overarching aim of Kremlin disinformation is to aggravate the public health crisis in Western countries, specifically by undermining public trust in national healthcare systems—thus preventing an effective response to the outbreak,’ according to the report. … The disinformation has targeted international audiences in English, Italian, Spanish, Arabic as well as Russian and other languages, the report states. European Commission spokesperson Peter Stano said the center has seen a ‘flurry’ of disinformation about the spread of novel coronavirus over the past weeks.”
3) Speculation, opinion, and conjecture
In times of uncertainty, prediction and speculation are rampant. Dueling projections about the outbreak vary by orders of magnitude as experts and social media pundits alike share their speculation. Of course, epidemiological models are only as good as the data that goes into them and are based on many premises, variables, and numerous unknowns.
Wanting to accurately know the future is of course a venerable tradition. But as a recent post on Medium written by an epidemiologist noted: “Here is a simple fact: every prediction you’ve read on the numbers of COVID-19 cases or deaths is almost certainly wrong. All models are wrong. Some models are useful. It is very easy to draw a graph using an exponential curve and tell everyone that there will be 10 million cases by next Friday. It is far harder to model infectious disease epidemics with any accuracy. Stop making graphs and putting them online. Stop reading the articles by well-meaning people who have no idea what they are doing. The real experts aren’t posting random Excel graphs on twitter, because they are working flat-out to try and get a handle on the epidemic.”
4) Information that’s true but not helpful
Finally, there’s another, less-recognized category: information that is true but not helpful on an individual level, or what might be called “trivially true.” We usually think of false information being shared as harmful—and it certainly is—but trivially true information can also be harmful to public health. Even when it’s not directly harmful, it adds to the background of noise.
News media and social media are flooded with information and speculation that—even if accurate—is of little practical use to the average person. Much of the information is not helpful, useful, actionable, or applicable to daily life. It’s like in medicine and psychology what’s called “clinical significance”: the practical importance of a treatment effect—whether it has a real, genuine, palpable, and noticeable effect on daily life. A finding may be true, may be statistically significant, but be insignificant in the real world. A new medicine may reduce pain by 5 percent but nobody would create or market it because it’s not clinically significant; a 5 percent reduction in pain isn’t useful compared to other pain relievers with better efficacy.
One example might include photos of empty store shelves widely shared on social media, depicting the run on supplies such as sanitizer and toilet paper. The information is both true and accurate; it’s not being faked or staged. But it’s not helpful, because it leads to panic buying, social contagion, and hoarding as people perceive a threat to their welfare and turn an artificial scarcity into a real one.
Another example is Trump’s recent reference to the COVID-19 virus as “the China virus.” Ignoring the fact that diseases aren’t named for where they emerge, we can acknowledge that it’s technically accurate that, as Trump claimed, COVID-19 was first detected in China—and also that it’s not a relevant or useful detail. It doesn’t add to the discussion or help anyone’s understanding of what the disease is or how to deal with it. If anything, referring to it by other terms such as “the China virus” or “Wuhan flu” is likely to cause confusion and even foment racism.
Before believing or sharing information on social media, ask yourself questions such as: Is it true? Is it from a reliable source? But there are other questions to ask: Even if it may be factually true, is it helpful or useful? Does it promote unity or encourage divisiveness? Are you sharing it because it contains practical information important to people’s health? Or are you sharing it just to have something to talk about, some vehicle to share your opinions about? The signal-to-noise ratio is already skewed against useful information, being drowned out by false information, speculation, opinion, and trivially true information.
Social Media Distancing
While self-isolating from the disease (and those who might carry it) is vital to public health, there’s a less-discussed aspect: self-distancing from social media information on the virus, which is a form of social media hygiene. Six feet is enough distance in physical space, but doesn’t apply to cyberspace where viral misinformation spreads unchecked (until it hits this site).
The analogy between disease and misinformation is apt. Just as you can be a vector for a virus if you get and spread it, you can be a vector for misinformation and fear. But you can stop it by removing yourself from it. You don’t need hourly updates on most aspects of the pandemic. Most of what you see and read isn’t relevant to you. The idea is not to ignore important and useful information about the coronavirus; in fact, it’s exactly the opposite: to better distinguish the news from the noise, the relevant from the irrelevant.
Doctors around the world have been photographed sharing signs that say “We’re at work for you. Please stay home for us.” That’s excellent advice, but we can take it further. While at home not becoming a vector for disease, also take steps not to become a vector for misinformation. After all, doing so can have just as much of an impact on public health.
During a time when people are isolated, it’s cathartic to vent on social media. Humans are social creatures, and we find ways to connect even when we can’t physically. Especially during a time of international crisis, it’s easy to become outraged about one or another aspect of the pandemic. Everyone has opinions about what is (or isn’t) being done, what should (or shouldn’t) be done. Everyone’s entitled to those opinions, but they should be aware that those opinions expressed on social media have consequences and may well harm others, albeit unintentionally. Just as it feels good to physically hang out with other people (but may in fact be dangerous to them), it feels good to let off steam to others in your social circles (but may be dangerous to them). Your steam makes others in your feed get steamed too, and so on. Again, it’s the disease vector analogy.
You don’t know who will end up seeing your posts and comments (such is the nature of “viral” posts and memes), and while you may think little of it, others may be more vulnerable. Just as people take steps to protect those with compromised immune systems, it may be wise to take similar steps to protect those with compromised psychological defenses on social media—those suffering from anxiety, depression, or other issues who are especially vulnerable at this time.
This isn’t about self-censorship; there are many ways to reach out to others and share concerns and feelings in a careful and less public way through email, direct messaging, video calls, and even—gasp—good old fashioned letters. Like anything else, people can express feelings and concerns in measured, productive ways, ways that are more (or less) likely to harm others (referring to it as “COVID-19” instead of “the Chinese virus” is one example).
Though the public loves to blame the news media for misinformation—and deservedly so—we are less keen to see the culprit in the mirror. Many people, especially on social media, fail to recognize that they have become de facto news outlets through the stories and posts they share. The news media helps spread myriad “fake news” stories—gleefully aided by ordinary people like us. We cannot control what news organizations (or anyone else) publishes or puts online. But we can—and indeed we have an obligation to—help stop the spread of misinformation in all its forms.
It’s overwhelming; it’s too much. In psychology there’s what’s called the Locus of Control. It basically means the things which a person has control over: themselves, their immediate family, their pets, most aspects of their lives, and so on. It’s psychologically healthy to focus on those things you can do something about. You can’t do anything about how many deaths there are in China or Italy. You can’t do anything about whether or not medical masks are being manufactured and shipped quickly enough. But you can do something about bad information online.
It can be as simple as not forwarding, liking, or sharing that dubious news story before checking the facts, especially if that story seems crafted to encourage social outrage. The Center for Inquiry can act as a clearinghouse for accurate information about the pandemic, but it’s up to each person to heed that advice. We can help separate the truth from the myths, but we can’t force people to believe the truth. Be safe, practice social and cyber distancing, and wash your hands.
This is the first in a series of original articles on the COVID-19 pandemic by the Center for Inquiry as part of its COVID-19 Resource Center, created to help the public address the crisis with evidence-based information. Please check back periodically for updates and new information.